E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To
When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client’s subscriber lists. Why is this
Lead generation is the fundamental and essential objective of every marketing campaign, whether directly or indirectly. For the majority of businesses, growth or even sustaining the current state is unattainable
Leads are the foundation of every organisation’s marketing effort. Lead generation is the attraction and conversion of the most relevant segment of your target audience into customers…
