Skip to content Enhance your events marketing with our cost-efficient contact data services.
We provide highly targeted, validated delegates, sponsors, and exhibitors. Our 3-stage verification ensures 200% guaranteed data accuracy, making our data risk-free.
Reach the right delegates and SPEX effortlessly to fill your next event.
Contact data for events – attendees | sponsors | exhibitors
Cost-efficient validated contact data for your events according to your very exacting specifications. Tell us your perfect target audience demographics, location, industry sector, job functions & job titles, and we’ll do the rest. We’re happy to send a sample over of delegates and SPEX. Just ask.
Our hard-working teams of lead gen experts freshly source, validate & verify (in real-time) highly targeted, highest-quality event leads for event organisations worldwide. We also cleanse and enhance existing databases. Oh, and did we say that we are extremely cost-efficient.
Hand-sourced events delegates: email addresses, telephone numbers and social media profiles for events globally. Fill your sales pipeline and your events with DataJi contact delegates lead generation. Just tell us what you need for a free sample.
Secure new sponsors and exhibitors for your events with highly targeted B2B contact data. DataJi is fantastically cost-efficient & has many years of experience in all aspects of events marketing. Give us a shout for free sample data of sponsors & exhibitors.
200% guarantee on all B2B contact data
We offer a 200% guarantee on all B2B contact data: if you find any inaccurate data, then we will replace those with twice the number of records. No invoice until you approve all the data. A completely risk-free process for our clients. No other organization comes close to this. Put us to the test. Ask for a free sample.
We laboriously source, by hand, fresh target delegates, attendees, sponsors and exhibitors contact data. We then fanatically QA those leads in real-time using a proprietary 3-stage verification and validation process, which means we can offer a 200% guarantee on the validity of every delegate lead generated. We never provide contact data leads twice, ever. Using advanced exclusion list suppression, we also never provide events contact data to you that is already in your database.
Sending communications to contacts that have moved on is not only a waste of time and money but will seriously damage your domain reputation. We make your events contact data list shiny and new again. We enhance, refresh & revalidate events contact data leads using real-time manual and AI proprietary processes. In the unlikely event that we cleanse and return any data that is inaccurate, then we apply our 200% guarantee.
We are experts in enriching existing B2B events contact data by adding missing information such as job titles, email addresses, phone numbers, social media links etc. By contacting your existing contact data leads we can also validate their interest in your upcoming events, nurture them and locate information on relevant colleagues. We also convert contact delegate data leads into attendees.
What are the basic data fields you should expect in premium B2B events contact data?
B2B events contact data should be a highly targeted list of business contacts, hyper-relevant to a business event, trade show, conference, summit, roundtable, awards programme, webinar, product launch or exhibition. A high-quality B2B events dataset should include, at a minimum, the following:
Data field | Why it matters |
Contact name | Basic necessity for the most basic of personalized email outreach and CRM matching |
Job title | Important for role relevance to the event and seniority-based messaging |
Company name | Important for events targeting and de-duplication |
Business email | Delegate, sponsor and exhibitor outreach. NEVER use a generic (info@, sales@) email address or a Gmail/Outlook/Yahoo/Hotmail etc., which are not covered under global privacy regulations and will seriously damage your email deliverability. Always demand guaranteed, validated, fresh B2B contact data. |
Business telephone number | Sales follow-up and appointment setting. Mobile/cell numbers are not recommended for legal privacy reasons. |
LinkedIn or social profile | Important so you can validate the contact data you have been provided. Also useful for multi-touch engagement and checking for job and organization changes.. |
Sector / SIC / industry | Useful for audience segmentation |
Company size | For budget and outreach targeting |
Geography | Essential for regional events targeting where the event is physical, not virtual. |
Sales and business intelligence and insights | For hyper-personalizing email outreach if you have the right email system (PitchKraft.ai) and for all other sales channels. |
For events, “B2B contact data” for delegates, attendees, sponsors and exhibitors should not mean a random attendee list. It must be a purpose-built audience file, fanatically aligned to the commercial objective of the event.
When should you buy B2B events contact data?
You should buy B2B events contact data when your campaign depends on reaching a clearly defined professional audience and your in-house database does not have enough accurate, current or relevant contacts. If you are using the same events database you used for last year’s event, without exhaustively revalidating then you are stoking up major problems with email deliverability, for this and future events. It’s absolutely vital that your data is fresh, accurate and valid.
Use B2B event contact data to reach professionals who match your event’s ideal delegate profile (IDP). Finance directors for a CFO summit, heads of procurement for a supply chain forum, HR leaders for a workplace conference, or IT security buyers for a cyber event. Matched by job title, function, seniority, organization type, sector, size and territory.
Sponsors and exhibitors care deeply about the quality of the audience. Highly targeted contact data helps your sales team reach companies that are likely to sponsor, exhibit or partner with your event. Insights and sales intelligence, all provided by DataJi, arms sales teams wth all the information they need and helps email outreach be hyper-relevant.
A new event rarely has a mature database. Buying accurate and fresh B2B events contact data helps launch the first delegate campaign, validate market interest and build an essential pipeline of commercially relevant contacts. Contact us for 200% guaranteed B2B events attendees, sponsors and exhibitors contact data.
Many event organisers already have partial or outdated databases. DataJi will cleanse, enrich and validate existing B2B event records so your team is not wasting budget and future email deliverability on bounced emails, moved-on contacts and irrelevant job titles. It’s not enough anymore to have a ‘good’ database. A 1% inaccurate list can destroy email deliverability.
What makes B2B events contact data “outstanding”?
Outstanding B2B events data is not just accurate. It is targeted, recent, and relevant, built precisely to your event brief. When you buy B2B event contact data, look for these quality markers.
Professional relevance: The contact should have a highly relevant business role and potentially seniority. Job function isn’t enough and watch for generic job titles like ‘Consultant’ and ‘Engineer’.
Current validation: Event marketing moves quickly. People change jobs, companies merge, domains expire and inboxes close. The attendee prospects must be hand-sourced event leads, sourced and validated just before the email campaign starts, and must have a guarantee for any inaccurate records. Ask DataJi for it’s ‘always-fresh’ package, which revalidates all the data you receive every 2 weeks so all your touchpoints and sequences are guaranteed as you approach your event date.
Clear B2B/B2C separation: A B2B event campaign should not mix corporate subscribers, sole traders, personal email addresses and consumer leads without classification. If an event has a trade day and a consumer day, those records should be separated before any campaign begins.
Suppression and exclusion: A good supplier should ensure they don’t provide you with records you already hold and contacts that have opted out of your lists. Don’t pay for data twice. There are sophisticated ways to suppress and exclude contacts data without having to hand over all the fields in your existing contacts.
How we source B2B events contact data
DataJi builds B2B event data around your commercial objectives. We work with our clients to identify their ICP, build the fresh data set from live data, validate and verify, suppress and de-dupe and then deliver through PitchKraft.ai, our SSL, password and OTP protected, secure data portal.
Step 1: Define the event audience
We start with the event proposition. Who should attend? Who should sponsor? Who should exhibit? Who has budget, authority or influence? We define job functions, job titles, seniority, industries, company size, locations and exclusion rules.
Step 2: Source professional business contacts
Often clients ask us how we source the B2B events contact data. We have teams of researchers and proprietary AI processes to painstakingly search, validate and verify literally millions of records. Some of our clients were used to using online pay-as-you-go software like Apollo, Lusha and Zoominfo but came to us when they realized that these sources don’t even pretend to have greater than 80% accuracy. When a 1% inaccurate list can destroy email deliverability it’s a huge risk to use any company that doesnt give a 100% guarantee like DataJi.
Step 3: Quality assurance
Records are manually checked for accuracy, relevance and completeness. Missing job titles, contact details, company information and profile fields can be enriched where appropriate.
Step 4: Validation
Using out proprietary AI sequences the second step of validation is completed. Your existing customers, existing database, previous opt-outs, competitors or restricted accounts are also excluded from the build.
Step 5: Final QA
Email addresses are ruthlessly checked for validity and final consistency checks are completed across each record. If there is any doubt then the record is removed.
Step 6: Deliver campaign-ready data
You receive a perfectly targeted B2B events contact data file built for your exclusive event marketing activities. Delivered through PitchKraft.ai, our SSL, password and OTP protected, secure data portal. Export into your CRM or use PitchKraft, a fully-fledged events marketing CRM.
Step 7: Analytics and insights
Our CRM, PitchKraft.ai, delivers analytics and business intelligence for each and every contact. Use deliverability metrics for follow-up engagement. Your sales team can draw from the sales theme focused business intelligence available for every contact.
Compliance: ALWAYS B2B event data, NEVER B2C
Most trade shows, conferences, exhibitions and professional events are B2B environments. The people being contacted are being selected because of their business role, employer, seniority, sector or professional responsibility. Consumer event data is different. Lifestyle expos, public launches, festivals, competitions, consumer surveys and prize-draw lists often involve people acting in a personal capacity. That changes the compliance picture. The key point is simple: buying B2B events contact data can be appropriate when it is sourced, checked and used properly for relevant business marketing. Buying consumer event data and treating it like B2B data is a different and much higher-risk proposition.
| Dimension | B2B events contact data | B2C events contact data |
| Typical audience | Employees, decision-makers, budget holders, buyers, directors, managers and professional contacts | Consumers, private individuals, households, lifestyle audiences and public event visitors |
| Typical event type | Trade shows, B2B conferences, exhibitions, summits, roundtables, industry launches | Consumer expos, lifestyle festivals, competitions, charity galas, public launches |
| Main targeting criteria | Job title, seniority, company, sector, company size, geography, business need | Age, gender, income band, household type, lifestyle interest, personal preference |
| Common lawful basis route | Legitimate interests are appropriate so emailing does not require consent as long as the use is proportionate | Consent is usually required for bought-in consumer email/SMS marketing unless a valid exception applies |
| Key legal distinction | Corporate subscribers are treated differently from individuals | Consumers are individuals |
| Pre-send checks | The recipient to have assumed interest (relevance to your event), opt-out process, timely suppression against unsubscribes. Use DataJi’s PitchKraft to ensure hyper-relevance | Consent validation by sender and channel, opt-out suppression, TPS screening for calls, channel-specific proof |
| Main risk | Poor relevance, outdated records, weak sourcing, failure to honour unsubcribes | Using consumer data without valid consent or assuming B2B rules apply |
B2B vs B2C event data: the practical rule: if the person is selected because of their business role, company and professional relevance, you are in B2B territory. If the person is selected because of personal demographics, lifestyle interests or consumer behaviour, you are in B2C territory.
For example:
| Scenario | B2B or B2C? | Safer treatment |
| CFOs at UK companies for a finance leadership summit | B2B | No consent needed as long as there is relevancy, transparency and opt-out |
| Procurement directors for a manufacturing expo | B2B | No consent needed as long as there is relevancy, transparency and opt-out |
| Visitors to a public home improvement show | B2C or mixed | Treat as consumer data unless clearly business-classified so opt-in required |
| People who entered a prize draw at a lifestyle event | B2C | Consent-led only |
| Exhibitors at a trade show | B2B | No consent needed as long as there is relevancy, transparency and opt-out |
| Individuals attending a small business fair | B2C or mixed | Extra caution; consent or soft opt-in may be needed for email |
Can you email B2B event contacts without consent?
Guidance from regulatory bodies such as the ICO says unsolicited electronic mail marketing CAN be sent to corporate subscribers WITHOUT consent or opt-in, as long as the sender identifies itself and provides a valid contact address for unsubscribe.
A responsible events data supplier should not simply bundle corporate contacts, sole traders, personal email addresses and consumer attendees into the same file. At DataJi we only provide corporate contacts that do not require consent.
Where the data relates to identifiable people in their business capacity, UK GDPR still applies, and users must process that data fairly and transparently.
Take away: ALWAYS INSIST ON CORPORATE DATA AND RESPECT REQUESTS TO UNSUBSCRIBE
The UK compliance boundary: B2B is not a free-for-all
B2B marketing is not exempt from all rules. It is simply regulated differently.
B2B marketing guidance says PECR recognises two types of subscriber: corporate subscribers and individual subscribers. Corporate subscribers include companies, LLPs, partnerships, government bodies and other corporate bodies with separate legal status. Sole traders, certain partnerships and other unincorporated bodies are individual subscribers and receive greater protections. The same “business-looking” record can fall on either side of the line. A marketing director at a limited company using a work email address is a different proposition from a sole trader using a Gmail address after attending a consumer expo.
Take away: NEVER USE ANY NON-CORPORATE EMAIL ADDRESSES (GMAIL/OUTLOOK/YAHOO etc)
Why bought-in B2C event lists are different
Bought-in B2C lists create a vastly different risk profile.
If an organisation wants to buy a contact list for email marketing, if the people on it do not have corporate email addresses then they must have given valid consent to receive marketing from that organisation and for the specific method being used.
This is why consumer lists, lifestyle survey lists and “trusted partner” opt-ins should not be treated as in any way equivalent to B2B event contact data. No-one, ever, will have opted in to receive emails from organizations they have never had any engagement with. Stay away from consumer lists. Only buy events contacts that are currently employed at target organizations.
Take away: NEVER BUY ANY B2C EVENTS DATA LISTS NO MATTER WHAT THE ‘OPT-IN’ CLAIMS ARE.
How to buy & use B2B events contact data responsibly
Before buying, check:
Before emailing, check:
Why DataJi for B2B events contact data?
Our targeted B2B events data is built and targeted precisely to your campaign brief. Examples of what you can specify:
| Targeting option | Examples |
| Job function | Finance, IT, HR, operations, procurement, marketing, legal |
| Seniority | C-suite, director, head of, manager, founder |
| Sector | SaaS, manufacturing, healthcare, finance, retail, energy |
| Geography | Country, region, city, radius or corridor |
| Company size | Employee count or revenue band |
| Event relevance | Topic interest, role relevance, supplier/buyer profile |
| Exclusions | Your CRM, previous attendees, opt-outs, competitors |
NEVER buy an event list if:
It can be lawful to buy and use B2B events contact data when the data is sourced responsibly, the audience is genuinely business-relevant, the event has a valid relevancy to the contact’s job title and industry, and opt-outs are honoured. This not the case for B2C data which should be avoided.
Unsolicited electronic mail marketing can be sent to corporate subscribers without consent or soft opt-in, provided the sender (your organization) is identified in the email and a valid opt-out address is provided.
Separate them. Use different data files, consent/lawful-basis checks for the B2C data, suppression files and send processes. Do not combine B2B and B2C records in one campaign.
A Legitimate Interests Assessment is your assessment of why you believe your campaign is relevant and balanced.
That depends on the audience, geography, volume and complexity of the brief. A narrow senior decision-maker list will take more research than a broad sector list. Contact us as early as possible in the run up to your event.
Yes. DataJi can cleanse, validate and enrich existing B2B event data, including outdated contacts, missing fields, changed job titles and incomplete company information.
Tell us your event type, target audience, sectors, job titles, locations and campaign goal. DataJi will build a targeted B2B events contact data sample so you can check quality before committing.
Ask us for a free sample of B2B events contact data for your next delegate, sponsor or exhibitor campaign.
You know us as the leading provider of lazer-focused, verified delegate, sponsor and exhibitor contact data for events marketing departments. For other events organisations we take it even further, providing delegate conversion by email marketing, insights & sales as part of our 360° events marketing services.
“DataJi consistently provides us with top-notch delegates leads for our events. Our marketing team can’t praise them enough!”
Most event businesses have more names than they can shake a badge scanner at. Archaic lists bought from who knows where, registration files, exhibitor lists, CRM exports, delegate enquiries, newsletter
Catch-all email addresses are often misunderstood in B2B marketing. They are not invalid; they are unconfirmed by standard verification tools. This guide explains how DataJi validates contacts beyond standard email
Data cleansing refers to the process of correcting, updating or removing inaccurate or unnecessary information from business records. This includes company profiles, email addresses, phone numbers, industry classifications and contact
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