What’s essential in B2B lead generation: Strategies for 2024

B2B lead generation is all about finding potential customers who might want what your business is offering. Think of it as the initial step in getting potential business customers to take a peek at your services or products…

Crowd-sourcing data’s rise: transforming businesses

Crowdsourcing data is a revolutionary concept that has been transforming the way businesses operate. By utilizing the collective knowledge of a substantial number of individuals, companies can amass information, insights,..

Email still generates the biggest ROI in events marketing

E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate…