B2B contact data cleansing is an essential process for ensuring the accuracy, completeness, and reliability of data. The quality of data degrades over a surprisingly short period of time. Average annual employee turnover rate (voluntary/involuntary/retirement) ranges from 16% to 31% (source : cpdonline.co.uk) depending on the industry.
Inexpensive B2B contact data cleansing, essential for successful marketing
“Data is the new oil. Like oil, data is valuable, but if unrefined, it cannot be used.” Clive Humby
B2B contact data degrades surprisingly quickly
Why DataJi B2B data cleansing?
DataJi data cleansing ensures that your data is 200% accurate, consistent, and up to date. If you find any inaccurate data in the data we have cleansed, then we replace those with twice the number of records.
Bad data is worse than useless, much worse
Data is the new oil. Valuable and essential for businesses but data is worse than useless if not refined. Using inaccurate data in marketing campaigns can be catastrophic for organisations in business reputation, domain reputation, compliance, morale, marketing spend and low conversions.
Data cleansing is essential to comply with regulations such as GDPR and CCPA, which require companies to handle B2B contact data responsibly and ensure its accuracy. Failure to comply with these regulations can result in penalties and damage to the company’s reputation.
Good data pays for itself
Another benefit of data cleansing is cost reduction in marketing campaigns. Duplicate and inconsistent data can lead to unnecessary marketing expenses and time. By eliminating duplicates and ensuring data consistency, organizations can save significant amounts of money and allocate resources more efficiently.
How do we cleanse B2B contact data?
The contact’s organisation, phone numbers, work address, email address, social media accounts are verified.
By utilizing a combination of our proprietary manual processes and AI technology, we conduct a thorough verification and validation of every data attribute associated with your B2B contacts. This meticulous approach guarantees that the resulting data is not only accurate but also quickly actionable, allowing you to achieve a high return on investment.
The data should be consistent.
By utilizing DataJi data maintenance processes, existing data-entry errors, punctuation, duplication, and inconsistencies in data cell formatting are eliminated.
The database should be organised. DataJi’s data scientists will ensure your database is ‘relational’, ‘normalised’ and, in plain language: useable.
At DataJi we take your privacy seriously and will only use your data to provide you information related to your business enquiry.
Contact us today for some free targeted sample B2B contact data