What is Data-driven marketing: Strategies for success
  • Posted by: Jaini Shah
  • Category: Lead gen, Marketing
Digital illustration depicting data-driven marketing with contact lists, customer profiles, graphs, and charts in a blue and green theme, highlighting the importance of contact data in marketing strategies.
Companies constantly seek new ways to listen to their customers and outshine their competition. One of the most useful strategies and methods this year is using data-driven marketing to pursue the objectives above. Companies gain critical information about consumer behaviours, preferences, and trends using vast amounts of data. Such insights empower marketers to develop highly
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How to clean your email list and the best services for it
  • Posted by: Subendhu Nayak
  • Category: Lead gen, Marketing
Digital-themed illustration of email list cleaning services featuring a modern dashboard with email icons, brooms, and dusters in a clean and professional layout, predominantly in green and blue colors.
Maintaining a clean email list is crucial for successful email marketing. Lists that contain inactive, duplicate, or inaccurate email addresses can negatively impact marketing efforts by leading to higher bounce rates, lower engagement, and a poor sender reputation. A well-organized list ensures that marketing messages reach engaged and relevant recipients. The cleaning process involves removing
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What is drip email marketing? strategies and resources for 2024
  • Posted by: Subendhu Nayak
  • Category: Lead gen, Marketing
dripmail
Drip email marketing is a crucial strategy for businesses seeking to maintain a continuous, automated communication flow with their customers. The technique involves sending automated emails triggered by specific customer actions or engagement patterns. Effective management of these campaigns fosters enhanced customer engagement and nurtures leads throughout the sales process. Personalization in communication strategies has
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Email prospecting for sales success: Key strategies for building business relationships
  • Posted by: Subendhu Nayak
  • Category: Lead gen, Marketing
email prospecting
Email prospecting stands out as a preferred technique among sales professionals, not just for its reach but also for its precision and effectiveness. Imagine having a tool in your arsenal to connect directly with the decision-makers you aim to impress. That's what a well-crafted prospecting email can do. It's not about sending out messages and
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What’s essential in B2B lead generation: Strategies and tools for 2024
  • Posted by: Subendhu Nayak
  • Category: Lead gen, Marketing
Lead generation
B2B lead generation is all about finding potential customers who might want what your business is offering. Think of it as the initial step in getting potential business customers to take a peek at your services or products. But here's the kicker – with all the changes and new trends popping up, keeping up with
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