Harnessing the potential of AI for B2B events marketing success
  • Posted by: Martin Roberts
  • Category: AI in email marketing, B2B contact data, Events B2B contact data
B2B Events Marketing
B2B event marketing has evolved significantly with digital tools, software, and devices. Businesses are constantly seeking innovative ways to connect with their target audience. One powerful tool that is revolutionizing the industry is Artificial Intelligence (AI). “If the Industrial Revolution revolutionized effort, then AI will revolutionize the mind”. While the Industrial Revolution primarily affected physical
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Email still generates the biggest ROI in events marketing
  • Posted by: Martin Roberts
  • Category: B2B contact data, Events B2B contact data
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as new speakers enlisted (social-proof), early-bird offers, venue information and
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