Buying signals – money talks Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services or loans. Aiming for companies in a growth phase with available resources clearly increases the chances of sales...
How to verify email addresses BEFORE hitting the send button The Importance of email address verification Before hitting the “send” button, it is crucial to verify the accuracy of the recipient’s email address. Sending emails to non-existent recipients can result in wasted time (emails going unnoticed in spam folders), wasted resources, potential embarrassment, and domain...
Harnessing the potential of AI for B2B events marketing success B2B event marketing has evolved significantly with digital tools, software, and devices. Businesses are constantly seeking innovative ways to connect with their target audience. One powerful tool that is revolutionizing the industry is Artificial Intelligence (AI). “If the Industrial Revolution revolutionized effort, then AI will...
Email still generates the biggest ROI in events marketing E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as...