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B2B Events Data – 1% Inaccuracy Is Enough to Destroy Your Email Domain Reputation

Most event businesses have more names than they can shake a badge scanner at. Archaic lists bought from who knows where, registration files, exhibitor lists, CRM exports, delegate enquiries, newsletter subscribers, webinar attendees, referrals and contact data that nobody dare delete ‘just in case’. Some of the suppression/exclusion files that we have been sent at […]

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