How B2B data cleansing improves accuracy, compliance and ROI

Data cleansing refers to the process of correcting, updating or removing inaccurate or unnecessary information from business records. This includes company profiles, email addresses, phone numbers, industry classifications and contact names….

Hyper-personalization at scale: The future of B2B outreach

Let’s rewind a bit. Think about your last few emails—how many did you actually open? Probably just the ones that spoke directly to you, right? Maybe they mentioned your company…

Beyond enrichment: DataJi’s real-world lead enhancement for B2B teams

Picture this: You finally muster up the energy to text your mate about Friday night plans. But—oops—you get no reply. You check the number and realise you messaged a stranger, and now you’re haunted …

How Pitchkraft is turning emails into revenue machines

We all get them — those bland, one-size-fits-none marketing emails, or even worse just our name at the top (as though we should be impressed). Inbox management…

Data literacy at work: Making data work for everyone on your team

Ever sat through a team meeting where someone presented a graph that looked more like modern art than meaningful insight? You squint. Nod politely. Then ask yourself,..