How should marketers test ROI on email campaigns?

Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential…

Exclusion & suppression list management

When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client’s subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type…