What is drip email marketing? Strategies and resources for 2024

Companies constantly seek new ways to listen to their customers and outshine their competition. One of the most useful strategies and methods this year is using data-driven marketing to pursue the objectives above. Data driven…

Top 5 data enrichment providers: Insights and selection strategies

So, 2024 has been quite the year for data, becoming the go-to for businesses aiming to scale and outpace the competition. A big player in elevating data’s game is data enrichment, giving your data a significant upgrade by adding layers…

Harnessing the power of email marketing data with AI-generated personalized email campaigns

In the dynamic landscape of digital marketing, personalization has emerged as a critical strategy for businesses aiming to foster deeper connections with their customers. This is particularly true in the realm of email marketing…

Spotting growth-ready businesses: Unlock your next big opportunity

Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services…

How should marketers test ROI on email campaigns?

Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential…