The average B2B lead conversion rates: B2B benchmarks for 2024

Is making the right marketing decision a sprint, not a marathon? You’re not alone. Senior marketers everywhere are feeling the heat to choose wisely and swiftly. Imagine trying to solve a puzzle at lightning speed…

What is outbound lead generation? Top 7 strategies for 2024

Outbound lead generation is a proactive strategy crucial for business expansion and customer outreach. It involves direct communication with potential clients, distinguishing it from passive marketing methods…

How Emerging tech reshapes B2B contact data in 2024

Accurate B2B contact data is crucial for business operations, and advancements in technology are set to bring notable changes in how this data is handled. Artificial Intelligence (AI) is playing an increasingly important role…

The role of human verification in B2B contact data validation

Data acts as the fuel for revenue generation in B2B enterprises, and leading companies recognize its importance for driving success. High-quality data forms the foundation of branding strategies and influences performance across…

Voice-assisted technologies and their impact on B2B sales and contact data management

The world of B2B contact data is evolving at an unprecedented pace, and at the forefront of this evolution is voice-assisted technology. As we step into 2024, the landscape of B2B contact data management is set to undergo…