Crowd-sourcing data’s rise: transforming businesses
- September 6, 2023
- Alex Williams
- Event
- No Comments
Crowdsourcing data is a revolutionary concept that has been transforming the way businesses operate. By utilizing the collective knowledge of a substantial number of individuals, companies can amass information, insights,..
AI-powered personalized email marketing campaigns
- July 26, 2023
- Alex Williams
- Marketing
- No Comments
In the dynamic landscape of digital marketing, personalization has emerged as a critical strategy for businesses aiming to foster deeper connections with their customers. This is particularly true in the realm of email marketing…
Buying signals – money talks
- May 28, 2023
- Alex Williams
- Marketing
- No Comments
Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services…
How to verify email addresses BEFORE hitting the send button
- May 17, 2023
- Alex Williams
- Sales
- No Comments
Before hitting the “send” button, it is crucial to verify the accuracy of the recipient’s email address. Sending emails to non-existent recipients can result in wasted time (emails going unnoticed in spam folders), wasted resources, potential…
Email still generates the biggest ROI in events marketing
- December 4, 2022
- Alex Williams
- Event
- No Comments
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate…