Email still generates the biggest ROI in events marketing
- December 4, 2022
- Alex Williams
- Event
- No Comments
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate…
How should marketers test ROI on email campaigns?
- August 17, 2022
- Alex Williams
- Marketing
- No Comments
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential…
Exclusion & suppression list management
- July 5, 2022
- Alex Williams
- Marketing
- No Comments
When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client’s subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type…
12 tips to improve your lead generation strategy
- March 20, 2022
- Alex Williams
- Sales
- No Comments
Lead generation is the fundamental and essential objective of every marketing campaign, whether directly or indirectly. For the majority of businesses, growth or even sustaining the current state is unattainable without a consistent influx…
Best lead generation methods and strategies from your own website
- July 17, 2020
- Alex Williams
- Sales
- No Comments
Leads are the foundation of every organisation’s marketing effort. Lead generation is the attraction and conversion of the most relevant segment of your target audience into customers…