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Harnessing the power of email marketing data with AI-generated personalized email campaigns
- July 26, 2023
- Alex Williams
- Marketing
- No Comments
In the dynamic landscape of digital marketing, personalization has emerged as a critical strategy for businesses aiming to foster deeper connections with their customers. This is particularly true in the realm of email marketing…
Spotting Growth-Ready Businesses: Unlock Your Next Big Opportunity
- May 28, 2023
- Alex Williams
- Marketing
- No Comments
Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services…
How to Verify Email Addresses BEFORE Hitting The Send Button
- May 17, 2023
- Alex Williams
- Sales
- No Comments
Before hitting the “send” button, it is crucial to verify the accuracy of the recipient’s email address. Sending emails to non-existent recipients can result in wasted time (emails going unnoticed in spam folders), wasted resources, potential…
Email still generates the biggest ROI in events marketing
- December 4, 2022
- Alex Williams
- Event
- No Comments
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate…
How should marketers test ROI on email campaigns?
- August 17, 2022
- Alex Williams
- Marketing
- No Comments
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential…