Inexpensive B2B contact data cleansing for successful marketing

“Data is the new oil. Like oil, data is valuable, but if unrefined, it cannot be used.” – Clive Humby

Why DataJi for data cleansing?

DataJi’s B2B data cleansing service guarantees your contact lists are not just accurate, but reliable, consistent, and always up to date. We understand that the quality of your data can make or break your outreach and marketing efforts—so we stand behind our work with an industry-leading 200% accuracy commitment. If you discover any inaccuracies in the cleansed data we provide, we’ll replace each invalid record with double the number—ensuring you always get more than you expected. With us, you gain complete confidence in your data, driving higher engagement, better targeting, and measurable business growth.

Data quality is not an option; it’s a necessity. Data cleansing ensures that your data is accurate and actionable.
– Thomas H. Davenport

B2B contact data can
degrades incredibly quickly

B2B contact data can degrades incredibly quickly

DataJi’s B2B data cleansing process ensures your contact lists remain not just accurate, but also complete, reliable, and always up to date. We recognize that contact data can become outdated much faster than expected, often within a few months, as a result of changes in job roles, organizational structures, and staff movement. With industry turnover rates ranging from 16% to 31% (source: cpdonline.co.uk), the need for consistent data cleansing is clear. If any inaccurate records remain after our cleansing, we replace each one with double the number—so you never lose out. Our commitment means your outreach stays focused, your marketing remains efficient, and your business can connect with the right decision-makers every time.

Bad data is more than useless; it’s much worse

Data is the new oil—valuable and essential for businesses, but worse than useless if not refined. Using inaccurate data in campaigns can be catastrophic for organizations, leading to damage to business and domain reputation, compliance issues, low morale, wasted spend, and poor conversions.

Data cleansing is essential to comply with GDPR and CCPA regulations which require companies to handle B2B contact data responsibly and ensure its ongoing accuracy. Failure to comply with these regulations can result in severe penalties, legal issues, and lasting damage to the company’s reputation.

Good data pays for itself always

Another benefit of data cleansing is cost reduction in marketing campaigns. Duplicate and inconsistent data can lead to unnecessary marketing expenses and time. By eliminating duplicates and ensuring data consistency, organizations can save large amounts of money and allocate resources more efficiently.

How we cleanse B2B contact data?

The B2B contact data is verified & validated

By utilizing a combination of our proprietary manual processes, advanced algorithms, and cutting-edge AI technology, we conduct a thorough verification and validation of every data attribute associated with your B2B contacts. This meticulous and multi-faceted approach guarantees that the resulting data is not only accurate, reliable, and up-to-date but also quickly actionable, empowering your business to achieve a high return on investment and maintain a competitive edge.

The data should be consistent.

By utilizing DataJi’s comprehensive data maintenance processes, existing data-entry errors, inconsistencies in punctuation, duplication, and irregularities in data cell formatting are eliminated. The database is restructured to ensure it is well-organized, efficient, and optimized for performance. DataJi’s expert data scientists will transform your database into one that is fully ‘relational,’ ‘normalized,’ and, in plain terms, seamlessly functional, user-friendly, and ready to drive actionable insights.

Why DataJi?

Data is one of the most valuable assets for businesses, making it crucial to maintain it in the best possible state. However, frequent updates and changes to information can inevitably lead to data degradation over time. At DataJi, we specialize in comprehensive data cleaning, intelligent validation, and duplication removal, ensuring your data remains accurate, reliable, and of the highest quality.

DataJi’s data cleansing processes guarantee that your data is not only 200% accurate but also consistent, well-structured, and always up to date. Our commitment to excellence is unmatched—if you discover any inaccuracies in the data we’ve cleansed, we’ll replace it with twice the number of corrected records, ensuring your business always operates with the utmost confidence in its data integrity.

Quality Audit

We provide a personalized, and detailed report that highlights gaps in your data and offers actionable recommendations to improve its accuracy, & usability.

Total Deduplication

Our advanced data management solutions accurately detect and eliminate duplicates across both single and multiple files, ensuring data integrity and efficiency.

Eliminate Invalid Data

We refresh records with outdated or inaccurate information, like office relocations, phone number changes, or deceased individuals, and have TPS, and MPS checks.

Enrich Existing Records

We can enrich your records with valuable and relevant information such as demographics, wealth indicators, industry details, and employee size for B2B data.