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Continuous audience maintenance and deliverability protection for event organisers
Dead email addresses damage the email domain your event campaigns depend on. Every time you send to outdated contacts, you seriously damage current and future campaigns.
Audience Assurance™ is DataJi’s monthly event database maintenance service to keep data supplied by DataJi and your existing event databases verified, refreshed and campaign-ready.
Event Data Verification & Data Maintenance
Why event databases must have monthly maintenance
People constantly change employers, jobs, responsibilities, leave companies and retire. Companies merge, rebrand, restructure or close. New decision-makers are entering the market while existing contacts become obsolescent.
This matters even more in events because event campaigns run over many months. The audience you start pre-launch is not the same audience you should be targeting by the time the event takes place. Database quality deteriorates as the campaign becomes more important.
Audience Assurance™ solves this by verifying, refreshing and maintaining the contacts throughout the entire campaign lifecycle.
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Bad data destroys not just this campaign.
It destroys all your future campaigns
For event organisers, poor data is a very serious problem. Event marketing depends on repeated communication. A typical campaign includes registration launch, early-bird reminders, speaker announcements, exhibitor updates, sponsor promotions, VIP invitations and final attendance pushes. If those emails are being sent to email addresses that have subsequently expired, to abandoned mailboxes or to people who no longer work at the target company, mailbox providers will treat your email sending domain as a low quality sender.
Bounce backs kill present and future email deliverability as your emails to genuine valid email addresses now end up in the spam box. Open rates fall. Replies diminish. Registrations suffer. Exhibitor outreach becomes harder. Sponsor campaigns underperform.
Because the damage is gradual, senders don’t realize the issue until the sending email domain is permanently damaged. At first, it may look like a subject line problem, a timing issue or a weak campaign. In reality, poor data is gradually destroying the sender reputation behind every campaign you send. A damaged sending domain does not reset because a new event campaign starts. Poor-quality data used for one event weakens deliverability for future campaigns across the same brand, portfolio or sending infrastructure.
Audience Assurance™ protects your campaigns
Every month, DataJi reviews and refreshes all records placed under Audience Assurance™.
We validate and verify all data fields in every contact record, identifying and correcting invalid or inactive contacts before they can damage campaign performance. We revalidate contacts for job changes, company moves, role changes and departures. Where a contact no longer matches the agreed audience criteria, we identify suitable replacement contacts where available.
We also review company-level changes such as mergers, acquisitions, name changes, restructuring and business closures to ensure your audience remains firmly aligned with your target market.
One quality standard for DataJi data and your own CRM data
Audience Assurance™ can be applied to data supplied by Dataji, your existing event databases, or to both. That means the delegate, attendee, exhibitor and sponsor data we have supplied is maintained alongside your own historical attendee records, exhibitor and sponsor databases, and all your event CRM data.
The objective is simple: the entire audience you rely on should be held to the same guaranteed standard. ALL your contact data is accurate, relevant & verified.
Deliverability protection included
Audience quality and email deliverability are tightly connected.
Audience Assurance™ also includes monitoring of the technical factors that can affect whether your campaigns reach the inbox.
This includes reviewing SPF, DKIM and DMARC configuration, monitoring for blacklist appearances, identifying sender reputation concerns.
Poor data and weak technical configuration hugely increase the risk of deliverability problems. Audience Assurance™ helps identify and reduce those risks well before they can damage campaign performance.
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Ready to protect your event audience?
Speak to DataJi about Audience Assurance™ to maintain your DataJi data and your existing event databases
Protect your audience. Protect your deliverability. Protect your revenue.