The latest iteration, ChatGPT 4 Plus, has taken things a quantum step further with the introduction of plugins. These plugins allow the model to interact with external systems and perform tasks that were previously impossible. For instance, and this is the game changer, it can now read websites and extract relevant information in real-time.
Here are some examples of the most important plugins:
BrowserOp: This plugin allows ChatGPT to interact with web pages. BrowserOp can extract information from a company’s website, such as its mission, services, or recent news, and use this information to personalize an email.
Ai_PDF: This plugin enables ChatGPT to read and understand PDF documents. If a company has published a white paper or a report, this plugin can extract key insights and include them in the email.
linkReader: This plugin can process and comprehend any form of content accessible via links or URLs. It can assist in understanding the content of web pages, PDF documents, presentations, and even video transcripts.
These plugins currently have usage restrictions in the free versions, but the costs of the premium versions are within reach of the smallest marketing budgets. Imagine being able to send an email to a prospect that, not only addresses them by their name, but also includes very specific information related to the company they work for, details about their role in the company, and even recent news or events related to their organization or industry sector. This level of personalization, powered by accurate email marketing data, will significantly increase the effectiveness of email campaigns, leading to higher open rates, click-through rates, and ultimately, conversions.
Here at DataJi, we provide not only the best email marketing data available, but we also develop laser-focused personalized AI-enhanced email marketing campaigns. CONTACT US to find out how we will supercharge your email marketing ROI.