B2B Events Data – 1% Inaccuracy Is Enough to Destroy Your Email Domain Reputation

Most event businesses have more names than they can shake a badge scanner at. Archaic lists bought from who knows where, registration files, exhibitor lists, CRM exports, delegate enquiries, newsletter subscribers, webinar attendees, referrals and contact data that nobody dare delete ‘just in case’. Some of the suppression/exclusion files that we have been sent at […]

How B2B data cleansing improves accuracy, compliance and ROI

B2B data cleansing

Data cleansing refers to the process of correcting, updating or removing inaccurate or unnecessary information from business records. This includes company profiles, email addresses, phone numbers, industry classifications and contact names….

Send us a message