Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services or loans.
Aiming for companies in a growth phase with available resources clearly increases the chances of sales success.
The most obvious signals are companies in funding stages and/or those increasing their resources, especially employee headcount. Knowing whether a company is going through funding or increasing its employee count can be valuable information for several reasons:
Businesses that are going through funding typically have access to additional financial resources. They may have a larger budget allocated for purchasing services or investing in new solutions. This means they might be more open to considering and investing in your offerings.
Companies that are increasing their employee count are generally experiencing growth and expansion and so they will have a greater need for services to support their expanding operations. Expanded IT infrastructure, software solutions, HR & training, or consulting services are some of the most obvious increasing requirements.
Understanding a company’s funding or employee count can provide insights into strategic priorities. If a company is actively seeking funding or expanding its workforce, it suggests they are focused on scaling its operations and achieving specific business objectives. You can demonstrate how your services can contribute to their growth and success by aligning your services with their goals.
Companies going through funding or increasing employee count are often more receptive to exploring new partnerships and service providers. They may be in a phase of evaluating and adopting new technologies or seeking external expertise to support their growth initiatives. This presents an opportunity for present services that meet their current needs and position them for future success.
Not all funding rounds and employee count changes are publicly disclosed, especially if they are early-stage, involve private investors, or are guarding their first-move advantage. To determine if a company is going through funding or increasing employee count, various indicators and sources of information are available.
Check reputable business news sources, industry publications, and press releases from the companies themselves. Funding announcements, updates, investment rounds, partnerships, and boasts of company growth are often covered in the media.
Visit the company’s website and blog to see if they have any recent updates regarding funding or investment activities. Some companies openly share their funding rounds or partnerships on their official platforms. It’s a badge of honor to receive funding, the investors ‘vouching’ for the business, and often setting a market capitalization.
Explore investment lists and platforms such as Crunchbase, AngelList, and PitchBook. These platforms provide comprehensive information on funding rounds, investors, and company valuations. There are free subscription levels but anything serious will require a paid subscription. If the company has had previous funding rounds then look on the previous investors’ websites for later funding stages.
Follow the company’s social media accounts, especially LinkedIn, as they often share important updates about funding or investment activities. Check the profiles of key executives or founders to see if they mention any recent funding events. Set Google alerts to prompt you when specific companies or funding news, in general, appears on search engines.
Keep an eye on job postings by the company. Stick to the major job boards such as LinkedIn, Indeed, Glassdoor, Monster, etc as this is where you will be able to see trends in hiring activity.
By attending relevant industry events, conferences seminars, and networking events, valuable information and connections can be made about organizations in stages of growth.
These techniques can be helpful in identifying businesses in a growth phase, but they are inevitably very time-consuming and labor-intensive.
Alternatively, just contact us at DataJi and ask us for organizations in the sector and geography you are interested in that are either engaged in funding cycles or are increasing their headcount, or both. We’ll get back to you quickly with a count, cost, and of course our 200% guarantee on all B2B contact data.
