Lead generation is the fundamental and essential objective of every marketing campaign, whether directly or indirectly. For the majority of businesses, growth or even sustaining the current state is unattainable without a consistent influx of high-quality leads to replenish the sales pipeline.
There are myriad methods to feed the funnel. For example, Dataji et al can source highly targeted leads for your business. Companies such as Dataji are brilliant at sourcing leads for your business and can also assist you with marketing. Companies that are capable and eager to understand your business and the characteristics of your potential clients can provide data that can give your sales a new lease of life and transform your business. This becomes cost-efficient in the short term by outsourcing lead generation to trusted third-party organizations in territories such as India. However, if the company uses a scattergun approach then the cost goes down but the impact of contacting leads that are not delighted to hear from you is at best a waste of your time and money.