Buying signals – money talks Trying to market your services by sending emails to businesses that are stagnant, or worse struggling, prioritizing cost-cutting and lacking resources is a fruitless endeavor unless, of course, you’re selling liquidation services or loans. Aiming for companies in a growth phase with available resources clearly increases the chances of sales...
How to verify email addresses BEFORE hitting the send button The Importance of email address verification Before hitting the “send” button, it is crucial to verify the accuracy of the recipient’s email address. Sending emails to non-existent recipients can result in wasted time (emails going unnoticed in spam folders), wasted resources, potential embarrassment, and domain...
Email still generates the biggest ROI in events marketing E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as...
