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PitchKraft

Inexpensive event marketing specialist and management

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360° events marketing
Events marketing is a specialisation at DataJi, providing for our clients all pre-event, attendant and post-event functions.
Pre-event processes include, but are not limited to:
Inexpensive marketing for events, conferences, trade shows, and exhibitions. Contact us now and we will revert within the hour with how we can inexpensively generate delegates for your event. From contact data generation, data cleansing and enrichment to delegate sales.
  • Market intelligence analysis
  • Peer event organisations’ portfolio analysis
  • Monitoring of relevant media
  • Database building, validation and enhancement/enrichment of event delegate leads, exhibitors & sponsors
  • Development and maintenance of marketing assets such as website, landing pages, blogs, news, SEO, SMM et al
Conversion
  1. Delegate sales
  2. Visitor registration
  3. Exhibitor sales
  4. Sponsor sales
  • Cultivation and brokering
    • Delegate nurturing via channels such as telemarketing
    • Matchmaking (setting of, for instance, delegate-exhibitor meetings, seminars, workshops, face-to-face, round tables…)
    Data aggregation through:
    • Events data
    • Surveys
    • Feedback
    • Data segmentation & analysis
    • Structuring and publication of results
    • Delegate, exhibitor and sponsor retention
A typical 360 events marketing roadmap is presented below and serves as a fully amendable template from which events organisations achieve high ROI by outsourcing to DataJi:
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